Fox TV executives and book publisher Judith Regan thought America would see nothing wrong with their O.J. project.
"All of us have audiences -- our bosses, colleagues, students, families, vendors, in-laws," says Mr. Levick. "You can't violate the trust with your audience." As Ms. Friedman asks: "Who is that family member, friend, co-worker? What will they put up with? What will offend each of them?"
If you misread the temperature of your "audience," you must apologize, even if you're late doing so. Crisis managers mention Oprah Winfrey. At first, she defended Mr. Frey after news broke that he'd fabricated parts of his book. After her initial efforts offended her audience, she admitted she had made a mistake.
Mistakes Were Made: What to Take Away From the High-Profile Blunders of 2006 [WSJ - $]
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