About 5,100 Facebook users have signed up as "members" of the Ernst & Young page. Ernst & Young recruiters monitor the site and respond to some queries, such as how to get a job at the firm and what types of educational backgrounds it seeks. The recruiters identify themselves as Ernst & Young employees and word their responses informally.
In one of those dangers-of-the-Internet exercises, I went over to MySpace and searched for user Ernst & Young. E&Y's not there - but the resulting text ads lead off with a link to the Web site of… Deloitte & Touche.
Ernst & Young Reaches Out To Recruits on Facebook [WSJ - $]
1 comment:
Great post! I guess Facebook and MySpace are the Linked Ins of the Gen Y'ers. Since the number of 20 somethings entering the job market is at an all time low due to shifting demographics, many companies will seek out novel ways to garner the top talent from leading universities. PricewaterhouseCoopers, the fourth largest accountng firm in New York City, has even created a separate campus candidate career portal to attract top talent. In addition, they recruit year-round and forge relationships with students as early as their sophomore year through classroom programs and leadership and teamwork conferences. The companies that do the best job building their talent pipeline now will be the ones that win the inevitable war for talent in the years to come.
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