Hiring at the Big Four accounting firms is running at record levels, and recruiting efforts are being ramped up as growing demand collides with a talent shortage. The University of Illinois at Urbana-Champaign said job postings for accounting majors in 2006 more than doubled from 2004.
The paper goes on to talk about how the Big Four's recruiting: More video (Deloitte plans to put 14 videos featuring its employees on YouTube) and more contests (E&Y asks "Why should people become accountants?" on 75 college campuses. Winners get $1,000 and maybe an iPhone.)
Recruiters Take Hip Path to Fill Accounting Jobs [WSJ]
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