In a recent class at Abraham Clark High School in Roselle, N.J., business teacher Barbara Govahn distributed glossy classroom materials that invited students to think about what they want to be when they grow up. Eighteen career paths were profiled, including a writer, a magician, a town mayor -- and five employees from accounting giant Deloitte LLP.The point of all this? To get kids into "the pipeline" that, hopefully, one day gushes with newly minted accountants.
"Consider a career you may never have imagined," the book suggests. "Working as a professional auditor."
The curriculum, provided free to the public school by a nonprofit arm of Deloitte, aims to persuade students to join the company's ranks. One 18-year-old senior in Ms. Govahn's class, Hipolito Rivera, says the company-sponsored lesson drove home how professionals in all fields need accountants. "They make it sound pretty good," he says.
High Schools Add Classes Scripted by Corporations [WSJ]
P.S.: Marketing Crazed Maria gets credit for our headline
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