Thursday, March 06, 2008

Next: Deloitte Branded Diapers?

How bad is the recruiting crunch? It's so bad Deloitte - along with some industrial and technology companies - is develop high school curricula, packaging it up and distributing it to high school classrooms around the country. Says today's Wall Street Journal:
In a recent class at Abraham Clark High School in Roselle, N.J., business teacher Barbara Govahn distributed glossy classroom materials that invited students to think about what they want to be when they grow up. Eighteen career paths were profiled, including a writer, a magician, a town mayor -- and five employees from accounting giant Deloitte LLP.

"Consider a career you may never have imagined," the book suggests. "Working as a professional auditor."

The curriculum, provided free to the public school by a nonprofit arm of Deloitte, aims to persuade students to join the company's ranks. One 18-year-old senior in Ms. Govahn's class, Hipolito Rivera, says the company-sponsored lesson drove home how professionals in all fields need accountants. "They make it sound pretty good," he says.
The point of all this? To get kids into "the pipeline" that, hopefully, one day gushes with newly minted accountants.

High Schools Add Classes Scripted by Corporations [WSJ]

P.S.: Marketing Crazed Maria gets credit for our headline

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