You're Not Job Hunting - You're Marketing

BusinessWeek interviews Rachelle (Shelley) Canter, author of the newly published Make the Right Career Move.

What else stands in people's way?

Too many people, especially people well-established in their careers, mistakenly view a job search as an opportunity to announce their availability when it's really about marketing themselves. A successful job search is a marketing challenge. And if you don't have a brand, you have nothing to market.

Can you define "brand" in the context of job search?

Whether you're starting out a career or have been in it for years, no one is the same chief marketing officer, nurse, litigator, or stock analyst you are. Your brand is a factual statement of your unique and valuable way of doing things. One way to define your brand is through the specific set of accomplishments in your résumé. Your goal is to present the strongest brand you can.

Three Obstacles to a Career Move [BusinessWeek]