I'm a firm believer that the road to success for small companies is through specialization. A local hardware store has a hard time competing against home improvement big-box retailers, but if you specialize in unique knobs and fixtures, you can build a national clientele. It's tough to get started as an accountant, but if you market primarily to health-care providers, you can stand out.
It's a great article about the benefits of focusing your practice.
Find your niche with a specialty business [Gannett via CourierPost Online]
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