White Males in Diversity Efforts

A number of companies are bringing white males into leadership roles in their in-house diversity programs. Today's Wall Street Journal profiles one such business - PricewaterhouseCoopers and tax partner Keith Ruth, who's taken on the task of becoming a diversity leader for his business unit.

None of the diversity leaders was a white man. But (Chris Simmons, PwC's chief diversity officer)believed that white men might pay more heed to diversity concerns if they hear them from a white man. "We really have to get away from this model of it just being white women and minority people," he says.

Diversity Programs Look to Involve White Males as Leaders [WSJ - $]